The ultimate guide to video marketing

Binumi Pro Video Marketing Tool

It is essential in business today to have a video marketing strategy. Video content now plays a large role in a business’s overall marketing plan especially when it comes to the social media strategy. 

Many marketing departments struggle to use video within their content strategy and we wanted to explain why you should seriously consider it for the future. 

What is video marketing? 

Video marketing is using videos to promote your product or service, educate your customers about your product and reach new potential customers who use this channel. 

“50% of consumers want to see videos from brands…more than any other type of content.”

Hubspot

Benefits of video marketing 

The benefits of video marketing are endless and many people only know of the obvious benefits such as increasing traffic, engagement, and conversions. There are however so many more benefits such as ranking higher in search, increasing the number of backlinks to pages with embedded videos, encouraging more opens and clicks on your emails, and boosting shares on social media. 

Who should create video? 

At Binumi Pro, we believe that video content should be produced by all teams within a business. It allows teams to be creative and capture all different types of content that can be edited together to provide the consumer with real insight into the company. Our platform allows this to happen easily and our knowledgeable editors can produce professional videos from the vast array of clips uploaded to the client’s account. 

What type of video?

There is a variety of types of video you can create from explainer videos, engagement videos, promotional videos to customer testimonial videos. We will be writing a blog soon about the different types to help you even more.

Who can use the video? 

Once the video has been created by our team, it can be shared easily internally and externally. The content can be shared through the client’s marketing and social media teams as well as used as tools by other departments such as the sales. 

“Research has shown that video is not only popular with consumers and businesses but video can be used by your sales team as well.” 

Many sales teams can embed video within their pitch emails or sales documents helping them to connect and convert with prospects. Video is not just a tool for brand awareness, it can revolutionise your sales team. 

The excuse by marketing departments of video not being a viable option to create is now long gone. Video production is more cost-effective than ever — you can shoot in high-quality, 4K video with your smartphone! Our platform provides the added value of giving you the additional kit to make the light, sound, and quality even better.

If you want to find out more about how we can help you create engaging video content for your company, please get in touch.

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